OPI at Fashion Week

OPI Struts the Runway at Jason Wu and Rebecca Taylor during Mercedes-Benz Fashion Week!

Fashion Designer Jason Wu has named OPI the official nail care sponsor for his runway show during the Spring 2012 Mercedes-Benz Fashion Week in New York City. Suzi Weiss-Fischmann, OPI Co-founder, has been working closely with Wu, finding inspiration in Wu’s color scheme and seasonal trends.  The nail look was unveiled at Jason Wu’s runway show on September 9, 2011.

 OPI continues New York Fashion Week with the Jason Wu and Rebecca Taylor spring 2012 shows today! Like yesterday’s BCBG Max Azria show, neutral hues from OPI continue to rule the runways, along with the a pop of color from one of the season’s hottest accent colors – red!

Models at Jason Wu wore MonSooner or Later (OPI Classics), a bright orangey-red on their hands. The boldly colored nails, acted as an eye-catching accessory that complemented the beautiful clothes. On toes, models wore Samoan Sand (OPI Classics), a soft pink-hued nude.

At Rebecca Taylor rich neutral shades were in the spotlight. Stranger Tides (Pirates of the Caribbean), a gray-green pastel was painted on fingernails, while nude shade, Tickle My France-y (OPI Classics) was worn on toes.

“Jason Wu is an amazingly talented designer, so being able to work with him is very exciting,” says Suzi-Weiss Fischmann. “Nail lacquers are a huge part of fashion. It’s a privilege for OPI to be working amongst world renowned designers during fashion week. I’m thrilled to be collaborating with Jason to accessorize his spring 2012 collection with the hottest nail trends.”

 Award-winning designer Jason Wu entered the spotlight in 2009 when Michelle Obama wore one of his designs to the Inaugural Ball. Wu is best known for his polished, ladylike styles that evoke the feel of old Hollywood glamour.  Since he began his line in 2006, Wu continues to display strong pieces that incorporate clean, classic lines within his sophisticated and feminine collections, ranging from daywear to full length gowns.