It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eye Shadow Palette: Swatches, Review, Photographs and Eye Look

Hello gentle readers.

The It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eye Shadow Palette (that name is a mouthful!) is a newer offering by It Cosmetics. Some of the claims made by It Cosmetics about this eye shadow formula are: With hydrating age reverse and prevent complex infused with peptides, hydrolized collagen, silk, anti-oxidants and Drops of Light Technology. This palette is cruelty free and paraben free, too.

The product net weights are: 1.82 g  0.064 oz. 0.8 g 0.028 oz. x 14. This palette retails for $42.00 and you can find it on the Ulta website and in store and on the It Cosmetics website. You can also find it on QVC's Website.*

It Cosmetics says that these shadows can be worn wet or dry, as a shadow or liner. They can be worn matte or combined with the Transforming Pearl shadow to create a shimmery pearl shade.

I say: Wow! The shadows in this palette are fantastic. Exquisitely soft, velvety smooth, these shadows are all pigmented and have very good colour payoff. These shadows apply easily and blend out like a dream. These eye shadows wear without fading or creasing all day over primer for me. As with any makeup product, YMMV but I'm willing to bet that if you use a primer, add a base, if you feel it is necessary, these shadows will perform beautifully for you, too.

Let's have a look at this palette and it's packaging. Starting with the packaging: I have to admit, this is not my favorite packaging, ever. The slim, rectangular paperboard case is lightly padded and covered in a soft, velvety mauve-pink fabric. The name of the palette is printed on the top in gold lettering. This palette is pretty to look at but that fabric covering drives me insane. I am nearly fanatical about keeping my makeup clean and tidy and keeping this palette in that condition requires that I keep it in it's outer box. Yeah, I know...


The It Cosmetics Naturally Pretty Palette (I am shortening the name for the rest of this review because typing out the full name over and over? Not going to happen.) has a fold over, strongly magnetized flap in the front that keeps the palette securely closed. It opens easily then snaps back into place when it is closed. The palette can be picked up and handled without it falling open.


Inside, the palette is trimmed out in shiny gold paper, there is a good sized mirror in the lid. There are fourteen pans of matte shadows and one larger pan of the Transforming Pearl shadow. This shadow can be used to transform and shimmer up the matte shadows. It is also kind of pretty as a cheek bone highlight. All of the shadows have their name clearly printed under each pan.


A closer look at the eye shadows. Look at all of the rich, neutral colours along with a few fun shades like purple and blue. Each of the pans is embossed with a raised It in the company's trademark logo. Don't you just want to reach through your screen and touch the soft, velvety shadows?

Swatch fest! I swatched these on the inside of my arm, over a light application of primer.


Let's run them down.

  • Sheer Joy: A soft cream ivory. This is a little more sheer than the others, only by comparison.  
  • Soft Light: Light taupe. 
  • Warmth: Light tan. 
  • Soulful: Sweet cocoa rose.
  • Mocha: Medium, slightly greyed down brown.
  • Violet: Dusky medium purple.
  • Midnight: Dirty navy blue. 
  • Noir: Black true black. Slightly streaky, but blends to smooth yummy. 
  • Love: Slightly dusty pale cream pink.
  • Sunrise: Golden tan. 
  • Sunset: (Earworm alert! #sorrynotsorry) The colour of the red rocks of Sedona, Arizona. 
  • All Heart: Dusty lavender-taupe.
  • Java: Yeah! Two shades named for my all consuming obsession! Rich, warm brown.
  • Iconic: Charcoal grey. A tad patchy but blendable to perfect. 
  • Transforming Pearl: Radiant cream. Slightly sheer but buildable. Did I mention that this shadow can double as a face highlight? It can. It's just that good. 

The It Cosmetics Naturally Pretty palette can give looks that range from soft and subtle to deep, smokey drama and just about everything in between. This is one fantastic neutral palette. It is wonderful on it's own, it will work with shimmery neutrals and brights from other palettes. I have mixed these with many of my other shadows and palettes Completely, beautifully versatile and, dare I say, indispensable.

Here is a quick, soft eye look I created on a day when I wanted to be polished but keep it soft and low key.



I started with Lorac Behind the Scenes eye primer than laid down a little Maybelline Matte Color Tattoo  in Nude Pink. Love all over my lid, Soft Light in my crease, Warmth to blend up my orbital bone and transition to my brow highlight. Sheer Joy on my brow bone and inner corner. A little Transforming Pearl on my lower lash line from inner corner to about a third of the way. Love the rest of the way to the outer corner. Upper lids lined with Stila Smudge Stick in Angelfish. Benefit They're Real mascara, one generous coat on my upper lashes. Brows are Anastasia Brow Wiz in Medium Ash.

I heartily recommend the It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eye Shadow Palette. Do you own this beautiful palette? What do you think of it? If you like neutral shadows and a bit of glam fun, too this palette may be just what you need. So, what are you waiting for? Click one of the links I provided earlier in this post and get yourself one.

This palette is called Volume One. Can we assume there are more to come? Because that would be great. Especially if they are as lovely as this one!

Thank you so much for swinging by and reading my review. I hope that you found it helpful and enabling. If you have any questions, don't hesitate to ask. I'll answer as quickly as I possibly can. Take care and have a beautiful day!

*Links are provided solely for the convenience of my gentle readers. I receive no payment or other benefit if a link is clicked and a purchase is made.

29 comments

  1. My review of this is going up on Wednesday! <3 Maybe later on in the afternoon Tuesday!

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  2. I was gifted this palette by a friend and I really like it. It's pretty!

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  3. Great review! This palette has been on my cart for several days now. What the hell am I waiting for?!!!

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  4. Beautiful shades, especially Sunrise and Sunset! Just when you think you've seen every neutral eyeshadow there is lol.

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  5. I have this palette too, and I'm not wowed by it. *gasp* I know I am IT obsessed for the most part. I think maybe it's too many warm shades or something. And yeah, the palette is soft and plush. But really? A velour-ish case? No.

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  6. I want this palette every time I see it!

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  7. Great basic colors and so versatile, whats not to like ?

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  8. This settles it... I need this palette NOW!!! Seriously the perfect palette. Love it!!!

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  9. Fantastic palette. Have to add it to my wish list.

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  10. I love the packaging and colors!

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  11. This looks like a wonderful everyday eye palette!

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  12. I am dying for this. It's so beautiful!

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  13. So gorgeous! I keep telling myself I don't need another neutral palette, but I think I DO!

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  14. Very stylish packaging and these shades are so me. I think i need this palette (not really, but I guess I´ll never have enough neutrals)

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  15. I have this palette, and now I need to go play with it.

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  16. Oh, This palette looks amazing! I love the neutral and natural colors.

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  17. I really like those shades. You made an awesome look with them too.

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  18. My local Ulta never has the palette in stock. I am so happy it looks like IT!'s Ulta launch has been a success. I need this palette SO bad.

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  19. I love your look you created. I really want to try this palette. :)

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  20. Great neutral palette! Love the shade Sunset

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  21. I believe IT Cosmetics seriously has some of the best products!

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  22. I believe you are right. I am just getting to know the Your Skin But Better CC cream and the Bye-Bye Under Eye products. I am impressed, so far. :)

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  23. It is great. :) Sunset is gorgeous.

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  24. Thank you so much. :) I am so happy that I bought this palette, it is a winner.

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  25. I bought mine from the website, as I tried two different Ulta stores when I was in the Valley and they were both sold out. You do need this, it is fantastic.

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